The Story Behind A ‘Happy Accident’ That Landed A Nascar Sponsorship

Cheese is a very big deal in Wisconsin. So is Sargento Foods Inc. a leading cheese maker. Recently NASCAR driver Josh Bilicki unwillingly carried a sign for the company during a race. Turns out the Sargento CEO was there, and the rest as they say, is history.

The Story Behind A ‘Happy Accident’ That Landed A Nascar Sponsorship
Cheese is a very big deal in Wisconsin. So is Sargento Foods Inc. a leading cheese maker. Recently NASCAR driver Josh Bilicki unwillingly carried a sign for the company during a race. Turns out the Sargento CEO was there, and the rest as they say, is history.

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